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Justin Ferrell

Consulting Faculty for Design Thinking


“Redeveloping and designing organisations is about creativity, innovation and a deep dive into future ways of working”

Using innovation, creativity and forward thinking has helped Justin carve an exciting and productive career focusing on designing organisational culture. Drawing on a background of journalism and photography, he focuses on being a visual storyteller - an element he incorporates into his teaching of executives at the Stanford Graduate School of Business, globally through Duke Corporate Education, and in executive programs at Aalto University in Finland, EGADE Business School in Mexico, and Massey University here in New Zealand.

He also has experience teaching Stanford graduate courses in design thinking and organisation design.


Justin has also worked with a collection of well-known global companies such as Colgate-Palmolive, Dow Jones, Boehringer Ingelheim, Google, Deutsche Telekom, Facebook, Fidelity Investments, Humana, Hewlett Packard, Merck, NPR, NetSuite, Nokia, PepsiCo, SAP, The Aspen Institute, The New York Times, The United Nations, the U.S. Department of State, and the World Economic Forum. “I like to challenge people to draw out creativity in ways they didn’t anticipate, and to be able to articulate a future-forward focus for their organisation”.


Justin founded the professional fellowship program at the Institute of Design at Stanford University (the, where he now leads strategic partnerships. Previously, Justin was a career journalist specialising in design and organisational change. “I founded digital, mobile & new product design services at The Washington Post, transforming the traditional newsroom workplace”. 


Justin’s creativity and innovation is constantly stimulated through his role on the board of Amplifier, a design lab creating art and media to assist grassroots social movements; and as an advocate for Actual, a digital marketplace for sustainable infrastructure investment; and Streetcode Academy, a not-for-profit that assists and addresses the lack of diversity in the technology sector.


Tīrama is about building skills to design an organisational culture that is future-focused, and developing the ability to tell a compelling and relevant story to share with employees and customers.

Core leadership



Organisational culture
Strategic partnerships
Design thinking
Communicating with words and images

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